Automating Personalization: Prompt Optimization for Recommendation Reranking

Chen Wang, Mingdai Yang, Zhiwei Liu, Pan Li, Linsey Pang, Qingsong Wen, Philip Yu

Abstract

Modern recommender systems increasingly leverage large language models (LLMs) for reranking to improve personalization. However, existing approaches face two key limitations: (1) heavy reliance on manually crafted prompts that are difficult to scale, and (2) inadequate handling of unstructured item metadata that complicates preference inference. We present AGP (Auto-Guided Prompt Refinement), a novel framework that automatically optimizes user profile generation prompts for personalized reranking. AGP introduces two key innovations: (1) position-aware feedback mechanisms for precise ranking correction, and (2) batched training with aggregated feedback to enhance generalization.

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